VIDEO PRODUCTION in MARKETING Strategy

Users spend 88% more time on a website with video, videos engage the audience and when done professionally they are considered the most powerful tool in the marketing strategy.

Investing in a video production in your marketing strategy and campaign can yield impressive results and provide several advantages over traditional marketing methods. Video consumption is on the rise, video content has become increasingly popular among consumers. Studies show that people watch an average of over 100 minutes of online video content per day, and this number is expected to keep growing.

Video marketing has shown to be quite compelling. Video is a potent tool for connecting with your audience, according a CRM platforms, 54% of consumers prefer to see video content from brands they support, also when delivered in video format, information is more likely to be retained by viewers because video content is dinamyc and engaging form to communicate.

Studies have shown that people are more likely to spend time watching videos than reading text-based content. Video marketing enables businesses to reach a global audience. With subtitles and translations, videos can transcend language barriers and resonate with viewers worldwide.

The process of producing, filming, and editing videos can be complex, especially for marketers who are new to video production. Lack of expertise, technical challenges, or insufficient resources may hinder the seamless execution of video content. Investing in video equipment and utilising popular video editing software can help streamline the process, but it may still pose challenges for some marketers.

Developing a comprehensive and effective video marketing strategy can be challenging. Identifying the target audience, setting budgets and timelines, choosing distribution channels, and crafting compelling messaging all require careful planning. BellBird Help clients and marketing managers to generating fresh and engaging content ideas consistently to achieve their desired objectives and connect with their audience effectively.

Here are some interesting facts and statistics to consider invest in video marketing campaigns:

Boost in conversion rates and email marketing impact:

Have a video to your landing page can significantly increase conversion rates. Research indicates that including a video on a landing page can lead to a conversion rate increase of up to 80%. Including videos in email campaigns can increase open rates and click-through rates. Emails with videos can lead to a 200-300% increase in click-through rates compared to text-only emails.

Social media impact:

Social media platforms are ideal for video marketing campaigns, they prioritise video content in their algorithms, making videos more likely to reach a larger audience organically. Videos are also shared more frequently on social media, increasing your brand’s visibility.
Instagram, Facebook, LinkedIn are a powerful platform for marketing and engagement, videos have an average engagement higher than any other type of content. Similarly, Twitter videos receive 10 times more engagement than regular tweets.

Mobile-friendly advantage:

With the rise of mobile usage, video marketing has become even more powerful. Mobile users are more likely to share and interact with video content, making it a crucial aspect of any mobile marketing strategy. Mobile video consumption accounts for over 50% of all video views, allowing you to reach a vast mobile audience.

Brand Awareness:

Videos leave a lasting impression on viewers. Studies suggest that 80% of consumers can recall a video ad they’ve seen in the past 30 days, showcasing the power of video in enhancing brand awareness. Videos have a long-lasting effect, once published videos can continue to attract views and engagement over an extended period. Video content humanizes brands and builds trust with consumers. People feel more connected to a brand when they see the faces behind it, fostering long-term relationships.

Search Engine Optimisation (SEO):

Video content can improve your website’s search engine ranking. Websites with videos are 53 times more likely to rank on the first page of Google search results. Video SEO is an essential part of any digital marketing strategy to improve organic traffic and visibility.

Explainer videos influence purchasing decisions:

An engaging explainer video can be influential in persuading consumers to make a purchase. 85% of consumers are more likely to buy a product or service if they first watched an explainer video that demonstrates its benefits and features. Also video content can be used effectively for virtual events, webinars, and live streaming sessions, creating interactive experiences for your audience and establishing thought leadership. Platforms like YouTube, Facebook, and Instagram report that users spend 3x more time watching live videos compared to pre-recorded content.

ROI and Cost-Effectiveness:

Businesses that invest in video marketing campaigns often see a positive impact on their ROI. On average, companies that utilize video marketing experience 49% faster revenue growth compared to those who don’t. Video production costs have decreased over the years due to advances in technology and accessibility of tools, video marketing is a cost-effective way to reach a wide audience.

Video marketing is a powerful tool that offers numerous benefits, from increased engagement and conversion rates to better SEO and global reach. By incorporating video content into your marketing strategy, you can build stronger connections with your audience and achieve remarkable results for your brand.

The success of a video marketing campaign depends on several factors, including the quality of the content, targeting the right audience, and utilising the appropriate distribution channels. By leveraging the power of video, brands can effectively tell their story, build a stronger connection with their audience, and ultimately achieve their marketing goals.