Video Production Cost Breakdown:

The cost of outsourcing a video production depends on several factors, including the type of video, its style, platform, and the skills of the production company chosen. The main components of video production cost are as follows:
Pre-Production: Includes concept planning, scriptwriting, location scouting, and equipment preparation.

Production: The actual shooting days, including crew fees and equipment usage.

Post-Production: Involves editing, adding effects, music, voice-over, and producing the final video.

Equipment Costs: Specialized equipment may need to be rented, impacting the overall cost.

Music, Voice Over, Graphics, etc.: Additional elements added during post-production that contribute to the overall cost.

Different Video Production Types and Styles:

There are various video production types and styles, ranging from high-production TV commercials to web series documentaries and simple overviews for company websites. The style and complexity of the video impact the cost significantly. To outsourcing a video production with a company such as BellBird you are certain that we can produce various types of videos to cater to different business needs and objectives.

Here are some of the different types of videos a video production company can create:

Brand/Company Videos: Videos that explain the nature of the company and its values. This may include corporate overviews, market updates, or new product launch videos.

Explainer Videos: Short and engaging videos that break down how a product or service works and its practical benefits. It can be animated or live-action.

Industry-Specific Videos: Videos tailored to specific industries like real estate, medical/healthcare, non-profit, law firms, and industrial sectors.

Product Videos: Videos that showcase a product or service in an exciting way, highlighting its features and benefits.

Social Media Videos: Content created specifically for social media channels, considering the strengths of each platform.

Onboarding Video Content: Welcoming and informative videos for new employees, providing them with a feel for the company and its culture.

Promotional Videos: Videos with a specific call to action, aimed at driving viewers to promote or to buy a product, sign up for a service, or take some other action.

Company Culture Videos: Videos that convey the attitude and ethos of the company, showcasing the culture and values.

Testimonial Videos: Videos featuring authentic testimonials from satisfied customers, providing social proof and building trust.

Employee Recruitment Videos: Videos aimed at attracting top talent by showcasing the company positively and engagingly.

Employee Training Videos: Videos that communicate systems, processes, and training to employees, improving their knowledge and skills.

Each type of video serves a specific purpose and can be used strategically to achieve various marketing and communication goals. At BellBird Production we can tailor these videos to suit a business’s unique requirements, helping them effectively communicate their message and engage their target audience.

Video Durations and Time-Consuming Aspects:

The duration of videos can have a significant impact on the price in outsourcing a video production pipeline. Longer videos generally require more resources, time, and effort to produce, which can lead to higher production costs. On the other hand, shorter videos may have lower costs due to their reduced complexity and resource requirements.

Basicaly video durations vary depending on the type of content, ranging from short 15″, 30″ 60″ second adds to longer overviews or TV commercials. The time-consuming aspects include complexity of production, pre-production planning, shooting days, and post-production editing.

Here’s how the duration of videos can affect the price in the video production pipeline:

Pre-Production: Longer videos often require more extensive pre-production planning. This includes developing a detailed script, storyboarding, location scouting, and coordinating actors and crew. The complexity of pre-production tasks will increase with the duration of the video, potentially leading to higher costs in terms of creative direction, art direction, project management, and coordination.

Production Time: The actual shooting or filming time is directly influenced by the video’s duration. Longer videos will require more time on set to capture all the necessary footage. This means additional costs for equipment, crew, and location fees during the production phase.

Editing and Post-Production: The editing process for longer videos can be more time-consuming and complex. Editors need to work with a larger volume of footage, and the time spent on color grading, sound design, and visual effects may increase with video length. Consequently, post-production costs can be higher for longer videos.

Actors and Talent: If a video involves actors, models, or voice-over talent, the duration of their on-screen time can impact costs. Longer videos may require more talent or longer recording sessions, leading to higher expenses in this category.

Visual Assets: Videos often incorporate visual assets such as B-roll footage, stock images, and illustrations to enhance the storytelling. Longer videos might require more supplemental visuals, leading to additional licensing or production costs.

Animation: In the case of animated videos, the duration directly affects the amount of animation work required. Longer animated videos will have more frames and sequences, which can lead to increased animation costs.

It’s important to note that the duration of a video is just one of many factors that can influence the overall cost of video production. Other aspects like the complexity of the concept, the use of specialized equipment, location fees, and the level of talent involved also play a significant role in determining the final price.

As a result, it’s crucial for businesses and clients to communicate their requirements clearly to the video production company, enabling them to provide accurate estimates and deliver a high-quality video within the desired budget.

Crew Needed for Video Production:

To outsourcing a video production process involves several key roles and responsibilities within the entire crew. A video production crew may include directors, photographers, drone operators, producers, editors, special effects artists, sound technicians, gaffer assistants, and talents (actors or presenters). The rates for these crew members vary based on experience, expertise, and the company’s location.

Here is a comprehensive breakdown of the responsibilities of each team member involved in the video production process, from the beginning to the end:

Producer: The producer is the initial contact for the project and acts as the supervisor throughout the entire production lifecycle. They arrange the high-level goals and expectations with the client, assemble the production team, and oversee the project from pre-production to post-production. The producer ensures that the creative, financial, and logistical needs of the shoot are balanced.

Director: The director is responsible for the overall vision of the project and ensures that it is properly executed. They make creative decisions, cast talent, select locations, and manage shooting schedules and budgets. The director works closely with the Director of Photography (DP) to enact their creative vision and provides feedback to on-screen talent.

Director of Photography (DP) / Cinematographer: The DP is responsible for crafting the visual tone of the video. They work during pre-production to scout locations, secure camera equipment, and hire camera operators, gaffers, and grips. During shooting, the DP manages the camera and lighting teams to achieve the desired look of the video, ensuring it aligns with the director’s vision.

Digital Imaging Technician (DIT): The DIT handles the physical media storing the video and audio from the shoot. They ensure that memory cards are prepared for shooting, and filled cards are backed up for safekeeping. The DIT may also be responsible for manipulating color profiles to achieve the desired look in post-production.

Audio Technician: The audio technician is responsible for recording sounds on-set and monitoring and adjusting audio levels as needed. They rig microphones and other audio capturing tools to ensure high-quality sound recording during the shoot.

Camera Operator: The camera operator handles operating the camera during the shoot. They follow the directions of the DP regarding framing and camera movements to capture the desired shots.

First Assistant Camera (1st AC): The 1st AC is responsible for pulling focus during the shoot. They may also serve as the camera operator and handle tasks like ensuring batteries are charged, media is ready, and assisting the DP or camera operator as needed.

Lighting Director (LD) / Gaffer: The LD or gaffer is in charge of coordinating and setting up the necessary lights on set to achieve the desired lighting effects. They work closely with the DP to achieve the lighting aesthetics required for the video production.

Post-Production Team: After the shooting is complete, the post-production team takes over, including roles like video editors, motion graphics artists, colorists, sound designers, and more. They work together to edit, enhance, and finalize the video, adding visual effects, color grading, sound effects, and music to create the final product.

It’s important to note that the size of the production team may vary depending on the scope of the project and budget constraints. Some team members may wear multiple hats, especially in smaller productions, but larger projects may have specialised individuals for each role to ensure the highest quality and efficiency in the video production process.

Specialized Equipment to consider:

The use of specialized equipment, such as drones or high-end cameras, might require additional rental costs. The time to produce and post-produce the content will depend on the complexity of the project and the efficiency of the team.

Average Full-Day Rates in Sydney, Australia:

The full-day rates for the crew members can vary widely, but for reference, a director’s rate may range from $3,000 to $7,000, while a videographer’s rate could be around $1,000 to $2,000. Rates for other crew members might fall within similar ranges.

Three Levels of Video Production:

Professional Level: This level involves a well-equipped crew, basic lighting setups, and standard camera equipment. It is suitable for simple corporate videos and web content.

Premium Level: At this level, the crew includes experienced professionals with high-quality gear. The production value is higher, allowing for more visually appealing videos, suitable for commercials and brand awareness.

Hollywood Level: The highest level of video production involves top-tier professionals, state-of-the-art equipment, and extensive post-production work. It is ideal for high-end commercials and projects with significant budgets.

Remember that outsourcing a video production the costs can vary significantly based on the specific requirements of each project. It’s crucial to discuss your needs with the chosen production company to get a tailored quote that aligns with your budget and goals.